Week 6- Final Posters and Rationale




Rationale


My project is based on housing inequality, specifically the poor-quality flats rented by University students in New Zealand. Both posters aim to raise awareness on the impact of mouldy houses which consequently, affects the lives of people living there. I am directing these posters at landlords to encourage them to lift rental standards and make homes a healthier place.

The ihi in the photographic poster derives its impact from the dark tones, the mouldy background and the imagery of a sad University student. Anger, disgust and motivation for a positive change is the wehi you receive from this work.

The ihi in the illustrative poster derives its power from the gloomy colours and the horror inspired atmosphere. Shock and sombre is the wehi you receive from this work.

To achieve the impact I wanted, one of my design choices was to use gas masks to exaggerate the issue. I also chose to use gloomy colours such as green, black and brown to portray how toxic your home can be.

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